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"Our Clients Best and Highest Needs Come Before Everything Else" Over $80,000,000 in total sales in 2016! Thank you!
Wednesday, August 15, 2012
Testimonials: What our Clients are Saying 2012
I am a New York City real estate broker trying to change the landscape in which we do business.
Saturday, August 11, 2012
Open House:Waste of Time or Time Well Spent?
This Sundays New York Times had an entertaining (with a hint of serious inquiry) piece on open houses in NYC. The article questions whether an open house has become a futile exercise to satisfy the demands of the home seller or is it a useful tool to procure the sale of a home? Certainly open houses will bring in their fair share of "looky-Loos", but I personally feel they are still a very effective tool for selling the majority of homes. The only exception I would make to this would be in the sale of homes above $5,000,000 dollars. This rarefied home buyer is probably not out on Sunday schlepping around the open house circuit.
I am only one small broker in the sea of NYC real estate, but I can attest to the fact that every sale we have done this year started at an open house. For the serious home buyer, open houses on a Sunday afternoon are the perfect time to see properties. They don't have to work, have had time to decompress from the work week and had Friday and Saturday evening to partake in extracurricular urban activities. Depending on what you are looking for, you can cover a lot of ground on a Sunday and "kick the tires" on a few potential new homes. Then later that day over coffee you can compare notes and decide which homes you would like to view again via a private showing.
Certainly after say 6-8 open houses without a sale/offer the seller then needs to adjust the price, perhaps re-stage and the broker can shorten the open house duration to say 1 hour. But open houses remain an important ritual for this buy-side broker and his clients. And this is coming from a broker that definitely utilizes technology to make the entire process from analysis to board package preparation more effective and efficient.
happy hunting!
I am only one small broker in the sea of NYC real estate, but I can attest to the fact that every sale we have done this year started at an open house. For the serious home buyer, open houses on a Sunday afternoon are the perfect time to see properties. They don't have to work, have had time to decompress from the work week and had Friday and Saturday evening to partake in extracurricular urban activities. Depending on what you are looking for, you can cover a lot of ground on a Sunday and "kick the tires" on a few potential new homes. Then later that day over coffee you can compare notes and decide which homes you would like to view again via a private showing.
Certainly after say 6-8 open houses without a sale/offer the seller then needs to adjust the price, perhaps re-stage and the broker can shorten the open house duration to say 1 hour. But open houses remain an important ritual for this buy-side broker and his clients. And this is coming from a broker that definitely utilizes technology to make the entire process from analysis to board package preparation more effective and efficient.
happy hunting!
I am a New York City real estate broker trying to change the landscape in which we do business.
Saturday, August 4, 2012
Why do Buyers Come to us after Going it Alone?
Our business model was set up to facilitate the needs of the lone wolf buyers out in the market who are distrustful of the process, yet ultimately have to deal with a broker...the listing agent. Going out and viewing apartments at open houses is the easy part but when you find a home you would like to purchase, things can get tricky. You now have to deal directly with the listing agent-who priced the property, can provide you with no critical information and is representing the best interests of the seller. Of course our model also provides for commission rebates which is often the tipping point that makes deals happen, both financially and emotionally. But rebates are not enough. Quality, objective, honest guidance is what ultimately keeps our clients happy, just read our testimonials. A buyer recently came to me after a property he liked attracted multiple bidders. When he suggested to the listing agent that he would like to bring in his own broker the listing agent replied, "Why? I can guide you."
Really? Guide you where...higher?
In theory or on a discussion board, not having your own broker seems very plausible. But when you find the home you want and a few other buyers want it as well, relying on the seller's exclusive broker to guide you can be ineffective. How can they offer you objective advice when their mission statement is to get the seller the highest possible price for their property? My advice is stop listening to the folks who distrust brokers and do some serious research to find a buyer's broker you can trust, who is competent and can assist you in a meaningful way. Yes, they are out there!
I created a business model that gives you an edge. Some of my contemporaries give a portion of their commission to the firm they work for while I give a portion of the commission I earn back to my buyer clients. I AM the firm so I can do this efficiently and quite effectively. I was also a successful broker for 20 years and worked in a traditional setting until I listened to the growing number of clients that were not happy with the status quo. And so I created The Burkhardt Group. On what planet could someone find fault with this? It benefits the buyer, who I am working for and I am a buyer's-broker. It is not everyone's cup of tea, just like Turbo Tax, E-Trade or booking your own holiday is not for everyone. But don't you think the marketplace is better for having these alternatives? Do listing agents care how I do business? Some may fear change, but successful listing agents know they have nothing to fear from my business model. They are the direct recipient of an effective, efficient transaction and often comment on how smooth the transaction went and how happy the buyers were. Bottom line: we sell apartments and listing agents want to sell apartments.
As I have said many times you absolutely don't need a broker to buy or sell real estate in NYC. But in my opinion, when you can find the right broker to work with, you are far better off.
Really? Guide you where...higher?
In theory or on a discussion board, not having your own broker seems very plausible. But when you find the home you want and a few other buyers want it as well, relying on the seller's exclusive broker to guide you can be ineffective. How can they offer you objective advice when their mission statement is to get the seller the highest possible price for their property? My advice is stop listening to the folks who distrust brokers and do some serious research to find a buyer's broker you can trust, who is competent and can assist you in a meaningful way. Yes, they are out there!
I created a business model that gives you an edge. Some of my contemporaries give a portion of their commission to the firm they work for while I give a portion of the commission I earn back to my buyer clients. I AM the firm so I can do this efficiently and quite effectively. I was also a successful broker for 20 years and worked in a traditional setting until I listened to the growing number of clients that were not happy with the status quo. And so I created The Burkhardt Group. On what planet could someone find fault with this? It benefits the buyer, who I am working for and I am a buyer's-broker. It is not everyone's cup of tea, just like Turbo Tax, E-Trade or booking your own holiday is not for everyone. But don't you think the marketplace is better for having these alternatives? Do listing agents care how I do business? Some may fear change, but successful listing agents know they have nothing to fear from my business model. They are the direct recipient of an effective, efficient transaction and often comment on how smooth the transaction went and how happy the buyers were. Bottom line: we sell apartments and listing agents want to sell apartments.
As I have said many times you absolutely don't need a broker to buy or sell real estate in NYC. But in my opinion, when you can find the right broker to work with, you are far better off.
I am a New York City real estate broker trying to change the landscape in which we do business.
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