Wednesday, September 13, 2017
As some of you know we have recently begun a model for listing properties. To date we have not advertised this offering outside of a news letter that goes out to our client base. Although our buy-side approach has been a huge success, I have held off on representing sellers for a few reasons, first and foremost I wanted a model that I knew would work and be an effective means for sellers to bring about the sale of their home.
My thought is I want to offer this model to sellers who have 'low hanging fruit'; homes that essentially sell themselves. If you have have a home that will sell in 30 days or less, why not expect a reduced commission? That said the unit we have in contract is a ground floor, rear facing home in need of some updates!
From a purely mechanical point of view it doesn't matter who you list with (as long as they are members of REBNY). We all play by the same rules and our listings all go into the same feed. When a buy-side broker has a client they all essentially do the same thing; enter the data points of the search into their listing database and hit enter! This will generate a list of available properties that will be edited down and sent off to their client for consideration.
Remember one very important fact, the buyer agent does 90% of the selling. Now that is not to minimize the work of the listing agent, they have the herculean task of managing, dealing with the sellers! Not easy, especially when a property has sat, with no offer for 30 days! Of course the listing agent also needs to be a competent negotiator as should your buyer representation.
I could go on and on about all this, but in a nutshell I have simply done with listings what I did with buy-side representation: Marrying outstanding full service with a highly effective and efficient brokerage model. We list at 3.75% with 2.5% going to a buyer agent that brings a deal to the table.
Please feel free to call me to find out how we can assist you with the sale of
I was ranked 188th broker by sales volume in the country in the Wall Street Journal/Real Trends real estate rankings. Our model works.