Wednesday, April 1, 2015

Technology as a Conduit to a More Efficient, Cost Effective Model for Real Estate Transactions

I read a lot of blogs, many of them on real estate. I always have an eye out for other 'disruptors' in the space and how they are altering the landscape. What I mostly find are companies, agents and those that have a social media agenda (selling a service) are focused on improving access to information, staying in touch with clients and finding , maintaining their client base. Certainly all important bits and pieces in their own right.  However the first two I list are a natural outgrowth of the internet. The big game changer for the consumer is when you can reduce transaction costs coupled with providing a better customer experience. That is what we have set out to do.

It was actually quite simple, I just stepped up and did it. We use widely available technology to keep our overhead extremely low. Set up a system to exceed the clients expectations with service while providing a lower cost of transacting. To me this was key. Our main focus is providing the absolute best experience for the client, providing an experience that they did not expect from a real estate brokerage.It's pretty simple. I sit at my desk all day and support all aspects of the real estate process; most importantly the client!  Of course property analysis, immediate communication, transmittal of information and all aspects of customer support is another large part of what I spend my time doing. When not at my desk I have a smartphone that can handle all aspects of the business. Even the back office tasks like banking, invoicing,document retrieval via the cloud and all other boring back office stuff.

I literally can run a real estate brokerage group that does $50,000,000+ a year in sales from my phone. That blows my mind, especially for a guy that grew up when getting a color TV and a push button phone was a huge deal!

In a nutshell our business philosophy/model is to: Provide a level of service that exceeds the expectations of the client. Share the savings that an efficient, technology based business model provides us with our clients. One is not enough. Together it empowers us all.

If you are curious about what we are doing over here at The Burkhardt Group, please give me a call.



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