I must admit I sort of liked our dated, bare bones website. For me it was just more confirmation that nothing trumped providing a high level of service for your clients. You could be very successful without a lot of glitz, we grew very organically. However to keep inline with our efficient, cost effective principles we built this ourselves. Lance Piebenga who is our newest team member took the lead and built it out using Squarespace with an assist from me on design.
We kept it simple as well as clean with a link to StreetEasy so with one click you have access to all NYC property listings. Perhaps in the future we'll add some additional tools and features to enhance the experience.
Our business model was created by listening to buyers and sellers express what they liked and did not like about their experiences in real estate. Please feel free to contact me with any suggestions regarding our website.