Monday, September 26, 2016

Our Objective

'The self-taught salesman realized that selling isn't the "ignoble activity" we've been culturally trained to think of it as. "I learned, against all my expectations, that done right, it is very noble," he said. "You are helping the customer achieve their objectives, so you have to learn to listen and empathize."

Jim Koch
Founder 'Sam Adams Brewery'

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